matt grant

a taste of success

Just like smells, tastes can be hugely personal.

They have the power to transport us to a certain place, to evoke a certain memory.

We remember where we ate that dish, where we sat drinking that drink, who we were with for that dinner and why we were there.

We remember the way we created that flavour, who taught us that recipe, where we sourced those ingredients.

Tastes are distinctive.

Or at least, they should be.

The meaningful ones are memorable. The plain fade into the background.

Strive for the remarkable.

Find the ones that become indelibly engrained in our consciousness.