matt grant

optimise for you

When you create a business, it’s your chance to make it anything you want it to be.

You create the rules.

People will tell you that you need to do it differently. That if you just made this change or that change you could be bigger, richer, more famous. That you could grow faster, be better, be more successful.

Unless that’s what you want though, none of that matters.

Those are just other people’s definitions of what your business should be.

And it’s not about them. It’s about you. It’s about what you want to create. If it is just about the money, then you can optimise for that.

But if it’s not, you can make it work however you want.