You could automate every aspect of your business. You could keep trying to make it more and more efficient.
Or you could keep doing things manually.
It might make it easier for you. It might even save you some time. But what is the real cost?
What about the people you’re serving? What about their experience? Ask yourself whether what you’re doing is really serving them as best it possibly can.
Keeping it personal allows you to focus on the small things that make all the difference.
Sometimes what’s optimal is a human touch.