matt grant

generally speaking

Most companies do it this way.

Most people behave in this manner.

Most things don’t matter.

There will always be exceptions. There will always be outliers.

We’re not trying to do what most other people are doing. We’re not trying to do what is usual.

Just in the same way that there’s no such thing as collective action, there’s no such thing as average behaviour. There’s just you, the individual, and the way you want to do things.

The way you want your world to look.