matt grant

choose your audience

A different audience necessitates a different experience.

It might be similar. Or it might be completely detached.

You just have to make sure you know who you’re catering to. You’re doing it specifically for them.

It might not suit anyone else. Other people might dislike it and that’s ok.

You know who your audience is. You’ve chosen them and chosen to exclude everyone else.

Make it exactly how they want it to be.